POINTS- Flo's Personal SHOTS Week2

My 2nd fave- Though you didn't ask!!:) I know...

Week 5- Texture DRAFT 1- My FIRST fave!:)

Points- Rhythm- Week 3 Assignment

Emotions-2-19-2015

Screen Shot Planes Rhythm Flokono

Screen Shot- Planes Symmetry- Flokono

Reflections- Video on Margo Chase
Class #3- 02/02/2015

This woman is beyond amazing.  She is detailed and layered, like her work.  Her brain, in the area of design, goes a million miles a minute.  She is Graphic Designer at it's ultimate level. From the video watched, an all encompassing overview of what I got from Margo Chase is that the caliber of work you do will be measured by the degree of effort, detail and care you put into your design.

Her designs and products demonstrate exacerbated amounts of detail and work.  Hers are not one dimensional products, in any sense of the word.  She applies texture to print, her mediums are varied and purposely thought about from the ink, to the color, to the volume.
Margo Chase is a serious designer, not to say that others are not, but she spares no expense in the devotion and giving of her talent and effort. 

She appreciates the history of graphic design, having started in a time when there were no desktop computers with Illustrator or other programs.
She has an extensive library of books, and organizes them according to category...and loves them as aprt of who she is.
She works well with highly sensitive personalities, drama mama's , as I would call them, and caters to their whims; this in itself, I am certain sets her apart from many. With artistic personalities, omes eccentricity and distinctive challenges. 
She uses 'antiquated' but tried and true methods at times, and does not neglect them because they are the old ways of doing things; for example, Ruby Lift', as well as certain calligraphy tools.

Branding is very important and she and her colleagues work off of what is called a "psychographic map". 


Margo Chase left an impression of being a graphic designer fully in through out. She is not for the faint hearted.

POINTS, LINES, and PLANES- The Flo Rider's

Reflections on Class #2- Kitt Hendrix (Video1) & Typeface Design vs. Lettering (Video2)

Reflections on Class #2- Kitt Hendrix (Video1) & Typeface Design vs. Lettering (Video2)

Class #2- 1/28/15:
Thoughts and reflections on  Kitt Hendrix:
What I remember most from the interview I saw in order of remembrance:
1) It's all about your passion for the client and delivering a piece of work showing your legitimate care for them.  You may not be the best illustraotor or designer, but when you care and wnat the client to fulfilled they will know that in the work you produce for them. You are invested in their business
2) Always be working on something  Never sit still as far as designing is concerned.  Whether or not it is a paid job or not, work.  Design.  This thought coupled with the next one...
3) Involve yourself in the community.  Be proactive and care about your surroundings... the people, the environment, society... all of 'it'- your world; this is how you will stand apart from others.  Take advantage of every opportunity out there.  Always be engaged at all levels. You never know where your clientele is coming from.  Do not discriminate at any level...according to any category...
4) In his words..."Always do things with STRENGTH! Even if they are 'wrong'." Be Bold!!  My words!  This will ensure your optimization of your work.


Video #2:
Typographic Artisan
Thoughts and reflections on Typographic Artisan:

1) The most minor and apparently undetectable difference in the font, can and does drastically effect the end product.  

2) Typeface Design vs. Lettering... There is a diference...  What, I am not exactly certain, from memory, and could not tell you without further researching.  I guess they did not make a major impression on me when discussing it, or maybe my brain went out the door for a moment! I will get back to you on that one in another post!  What stood out is the passion over lettering and the incredible expertise of the 2 artists! I was impressed with their collaboration in working together and visually their workspace and care to it, stays in mind.  And their slippers!  They have a friendship.:)  They care about the others idiosyncracies and go so far as to participate and enjoy in them, themself.  

3) Having your necessary 'artillery' at close proximity is a MUST. And, the tools you invest in end up being sometimes irreplaceable.  They become 'yours', offering handicaps that actually become an aid in your projects. 

4) I liked the Set of Volumes of classic books the young woman artist created.  Measurements on the binding were the same, unifying the series, though the font and designing were different.  Smart...And she took pride in her work...  she is refreshing and her fulfillment transcended not only to us the viewer, but to the books themselves, the clients and those reaching for them off their shelves.

I remember the gentleman letterer saying his ideas are Born On Paper and Finalized On The Computer.  Great way of explainging his process.

Reflection from MaeLin's teaching:  You have to remember the psychology of the end user!  Bam! Pow!:)  integral point...

Graphic design is an intertwining of art, business and psychology!  I LOVE IT!!! This is PERFECT.  My NEW LEAF!!!   Signing out... Agent 99  Luv and Hugs! flo