Reflections- Video on Margo Chase
Class #3- 02/02/2015

This woman is beyond amazing.  She is detailed and layered, like her work.  Her brain, in the area of design, goes a million miles a minute.  She is Graphic Designer at it's ultimate level. From the video watched, an all encompassing overview of what I got from Margo Chase is that the caliber of work you do will be measured by the degree of effort, detail and care you put into your design.

Her designs and products demonstrate exacerbated amounts of detail and work.  Hers are not one dimensional products, in any sense of the word.  She applies texture to print, her mediums are varied and purposely thought about from the ink, to the color, to the volume.
Margo Chase is a serious designer, not to say that others are not, but she spares no expense in the devotion and giving of her talent and effort. 

She appreciates the history of graphic design, having started in a time when there were no desktop computers with Illustrator or other programs.
She has an extensive library of books, and organizes them according to category...and loves them as aprt of who she is.
She works well with highly sensitive personalities, drama mama's , as I would call them, and caters to their whims; this in itself, I am certain sets her apart from many. With artistic personalities, omes eccentricity and distinctive challenges. 
She uses 'antiquated' but tried and true methods at times, and does not neglect them because they are the old ways of doing things; for example, Ruby Lift', as well as certain calligraphy tools.

Branding is very important and she and her colleagues work off of what is called a "psychographic map". 


Margo Chase left an impression of being a graphic designer fully in through out. She is not for the faint hearted.